Effectively integrating Amazon Pay Per Click (PPC) ads into your sales funnel can significantly boost conversions and revenue. By strategically placing PPC campaigns at different stages—awareness, consideration, and purchase—sellers can guide potential customers from discovery to decision. For example, broad-targeted ads can attract new shoppers, keyword-focused ads can engage those e... https://www.brandscapeventures.com/blog/integrating-amazon-pay-per-click-ads-into-sales-funnel-uk