The process starts with keyword research—identifying the exact words people use to find your products or services. Once you have the right keywords, you can create pay-per-click (PPC) ads on platforms like Google Ads. With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to attract traffic. https://www.senfineacademy.com/articles/search-engine-marketing-made-simple-a-beginners-guide