This truly depends upon your sector, area dimension, demographics, content, etc. But the best way to answer this question is to look historically at your ER month-on-month. The best way to answer it is to look historically at your ORR month-on-month. In Profile Analytics, there are 2 ways to calculate https://post-reach-vs-impressions46665.spintheblog.com/36335317/exactly-how-to-compare-reach-and-impacts-across-systems