Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP. Ad Exchange then reviews the received bids, removing those that are outside https://segmenta-o-de-audi-ncia43730.daneblogger.com/27754530/anúncios-programáticos-fundamentos-explicado