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Referral Programs -theflyy

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A referral program is a marketing strategy that incentivizes existing customers to refer new customers to a business. The incentive can be in the form of discounts, rewards, or other benefits offered to the existing customer for each successful referral they make. The goal of a referral program is to acquire new customers through word-of-mouth marketing and to encourage customer loyalty. https://www.theflyy.com/blog/paypal-referral-program-case-study-of-internets-first-viral-growth-using-referrals

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